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If you are a real estate agent, using your realtor email list to communicate with leads and buyers can be the most effective strategy. Studies have shown that it can increase response rates by as much as 12 percent.

But mailing out your leads and potential buyers with an email is only associated with a successful outcome if they are determined to respond. If not, odds are, they'll just unsubscribe from future emails or ignore the communication altogether.
So, to use email effectively and gain the best response rates possible, consider following these four tips:

1. Reply promptly. No matter how busy you are or how busy your customer is, it's important to reply within 24 hours. This shows that you're available to answer questions and that your customer can count on you to answer questions about the property in a timely manner. Otherwise, they'll be tempted to take their business elsewhere.

2. Display a warm tone of voice in your emails. When you consistently respond in a timely manner to everyone that you communicate with, your customers will perceive your business to be caring, personal, and responsive. This will influence your customer's decision whether or not they choose to follow up on purchases.

3. Keep it short and sweet. It's best to send a simple email, rather than one that contains extra fluff or long-winded paragraphs as this can make the message appear promotional in nature and unappealing to potential buyers.

4. Ask for referrals. If you don't do this, you'll be missing out on one of the best ways to get more business. Once you've obtained a buyer's contact information, ask for their help in connecting other real estate agents to potential buyers.

Remember that email is just one of many methods that you can use to communicate with your leads and buyers. Online advertisements, blogs, and social media are also effective methods of drawing in new customers, but only if you use them correctly and consistently.